How To Grow Website Traffic
There are a number of ways how to grow your web traffic without spending any money in advertising. The best way to get traffic is to first define your target market and get a deep understanding of their wants and needs. Brand management is essential; and through this, you will be able to increase your web traffic, sales, and marketing efforts. First, you must understand, you are not in the business of selling products or services. You are in the business of solving problems. So when you define your target market, ask yourself “what problems am I solving?”
Social Media
Regardless of the industry you are in, social media is always a key marketing strategy. Social media is excellent for exposure, as well as for search engine optimization (SEO). It is important to include a link directing traffic to specific parts of your website. Furthermore, it is important to understand the functions and uses for each social media platform. The main ones we recommend are:
• Google +
• YouTube
Each social media serves its own purpose. For example, YouTube is good for “How to” videos, whereas Pinterest is good for photo inspiration, and visual ideas. LinkedIn is a must for every professional. Using LinkedIn can be very powerful in he business world as well as for all industries.
Blogging
Many people underestimate the power of blogging. There are two kinds of blogging, blogging on your internal website blog, and leaving comments on external blogs. One trick I like to use is to put industry relevant keywords in google Alerts, and anytime the keyword is used on the web, you get notified. This is great to use to find places to leave comments. Comments must be highly targeted, relevant, and must include a link to specific parts of the website. When writing your internal blog, first lay out the keywords people would use to find your products or services and write a blog about it. You have to truly understand your target market, their problems, what they would be looking for, and then define how you can solve it. This applies to all industries.
There are a number of ways how to grow your web traffic without spending any money in advertising. The best way to get traffic is to first define your target market and get a deep understanding of their wants and needs. Brand management is essential; and through this, you will be able to increase your web traffic, sales, and marketing efforts. First, you must understand, you are not in the business of selling products or services. You are in the business of solving problems. So when you define your target market, ask yourself “what problems am I solving?”
Social Media
Regardless of the industry you are in, social media is always a key marketing strategy. Social media is excellent for exposure, as well as for search engine optimization (SEO). It is important to include a link directing traffic to specific parts of your website. Furthermore, it is important to understand the functions and uses for each social media platform. The main ones we recommend are:
• Google +
• YouTube
Each social media serves its own purpose. For example, YouTube is good for “How to” videos, whereas Pinterest is good for photo inspiration, and visual ideas. LinkedIn is a must for every professional. Using LinkedIn can be very powerful in he business world as well as for all industries.
Blogging
Many people underestimate the power of blogging. There are two kinds of blogging, blogging on your internal website blog, and leaving comments on external blogs. One trick I like to use is to put industry relevant keywords in google Alerts, and anytime the keyword is used on the web, you get notified. This is great to use to find places to leave comments. Comments must be highly targeted, relevant, and must include a link to specific parts of the website. When writing your internal blog, first lay out the keywords people would use to find your products or services and write a blog about it. You have to truly understand your target market, their problems, what they would be looking for, and then define how you can solve it. This applies to all industries.
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